In the newly emerging economies of developing countries, there is a growing proportion of the population who are willing and able to pay for first-world medical technology. An even greater percentage of the population can afford to pay if the costs are lowered through efficient use of resources in a high-volume setting. It is our experience that it is much easier to create a sustainable business model by relying on consumer-generated income than by relying on ongoing "top-down" generosity from governments and large donors. With an initial investment of capital, our projects are soon able to run themselves.
A major feature of Project Impact's mission to achieve financial sustainability in programs that serve the health care needs of the poor is its pricing model. Project Impact uses a global multi-tiered pricing system, under which the higher revenues earned from health care product and service delivery to wealthier countries are used to cross-subsidize the price of service and product delivery to poorer countries. We also employ a multi-tiered pricing model within a given regional market, to take advantage of variation in local paying capacity. This creates a system that is self-sustaining from user fees, while still affordable to all members of society. "Free" is our lowest price -- anyone who needs our products or services will receive them, regardless of ability to pay. By applying revenues from sales to higher-income patients to subsidize sales to lower-income patients, we are able to insure greater availability of critical health care technologies in developing countries.